Ladin Awad is a multihyphenate based in NYC, raised between the Bay Area and Sudan.

Her ethos transcends spectacle, centering interiority, subjectivity, and process as a site for connectedness.

With 11+ years of experience in the industry, she collaborates with clients as both a creative and strategic partner, shaping cultural ecosystems that are considered, generative and enduring.

The result is a robust portfolio of world building across fashion, music, beauty, art, film, and editorial.

Awad’s personal practice unfolds through image making, sound, research, writing, and curation. Shaping meditations on memory, movement, and time, she is primarily oriented through the ways Black diasporic life is held, rendered, and reimagined.